Flâneur at Paris Fashion Week 2025 (Haute Couture)
Paris Fashion Week Spring/Summer 2025 Haute Couture Week took place last week in Paris. The biggest highlight on the fashion calendar, Denzil Jacobs (host of one of our newest shows, Flâneur) joined Alex at the Juana Martin Show which was absolutely spectacular. Prestigious guests dressed by the house included former Miss France 2014, Flora Coquerel, actress Zarina Yeva, singer Ginta and Spanish flamenco singer Estrella Morente who opened the show. Glistening sequins, airy fringes and intricate silhouettes draws attention to the houses artisanal savoir-faire and exudes a balance of elegance and strength.
As the only Spanish house integrated into the official Paris Haute Couture calendar, unveiling its sixth collection at PFW, “Identidad”, a sincere tribute to authenticity and artisanal savoir-faire, in a world where fashion sometimes seems to drift away from its roots. Juana Martín continues her dedication to fashion deeply rooted in identity, culture, and tradition.
This new proposition is a statement of style, an affirmation of her commitment to originality, highlighting the richness and uniqueness of an invaluable cultural heritage and celebrates feminine power and flamenco heritage, reinterpreted through a contemporary approach. Inspired by legendary figures such as Lola Flores and Carmen Amaya, crafts a collection that exalts the strength and passion of women, retraces the flamenco universe, and gives it a modern twist.
