Right now, the world is in the midst of a global crisis. The Coronavirus infection is causing widespread disruption to health and businesses on a scale that has never been seen before. In this show, Charles Daniel McDonald reviews the impact COVID-19 has had on the business of fashion and consumerism. A candid commentary follows the origin of the virus and its effects on the industry; alongside what roles fashion houses and designers are taking to offer their support and limit its spread. Additional expert advice is offered on how individuals can limit cross infection and explicit guidelines of what first-line crisis management strategies should be implemented within affected businesses.